Top 5 Beauty Retail Apps Performance in Argentina Q3 2021

In the third quarter of 2021, the beauty retail app market in Argentina saw varied performance across the top five apps. Here’s a detailed look at their trends in weekly downloads, revenue, and active users.

Natura: Perfumes e Cosméticos had a strong quarter, with weekly downloads increasing from 3.5K at the end of June to a peak of 12K in late August. Despite a slight dip, downloads stabilized around 5.8K by the end of September. Active users followed a similar trend, growing from 19.8K to a peak of 33.9K in late August, before settling at 28.9K by the quarter's end.

Avon Shop experienced moderate download activity, starting at 406 downloads in late June and peaking at 1.4K in late July. Downloads fluctuated throughout the quarter, finishing at around 791 by the end of September.

El Gran Tornado saw a peak in downloads of 1.8K in early August, but numbers declined steadily to 285 by the end of September. This indicates a significant drop-off in user acquisition over the quarter.

Solocejas maintained a steady growth in downloads, starting at 204 in late June and peaking at 383 in late August. By the end of September, downloads slightly decreased to 288, showing a relatively stable performance throughout the quarter.

Avon - Catálogo had a modest download performance, beginning at 166 in late June and peaking at 309 in late July. The app ended the quarter with 207 downloads, indicating slight fluctuations but overall stability.

These insights are based on data from Sensor Tower, where more detailed analytics can be found. The performance trends highlight the dynamic nature of the beauty retail app market in Argentina, with each app showing unique growth and engagement patterns.